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    <loc>https://www.isaacarthur.com/about</loc>
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    <lastmod>2020-11-05</lastmod>
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      <image:title>Isaac Arthur - Isaac</image:title>
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      <image:title>Isaac Arthur - Isaac</image:title>
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    <loc>https://www.isaacarthur.com/codo-design</loc>
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    <lastmod>2020-11-06</lastmod>
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      <image:title>CODO Design</image:title>
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      <image:title>CODO Design</image:title>
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    <loc>https://www.isaacarthur.com/contact</loc>
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    <lastmod>2020-11-04</lastmod>
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  <url>
    <loc>https://www.isaacarthur.com/home</loc>
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    <lastmod>2023-04-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa0bdad5b08610794526a99/b2e16c4f-9374-4057-b87d-472bc0ead430/Beer+Branding+Trends.png</image:loc>
      <image:title>Home - 2023 Beer Branding Trends Review</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Craft Beer, Rebranded</image:title>
      <image:caption>Craft Beer, Rebranded (2020) and its companion Workbook are a step-by-step guide to map out a winning strategy ahead of your rebrand.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa0bdad5b08610794526a99/1604458623013-Y4D87D0U13ZP7X1Q9WQ4/CBR+Library.png</image:loc>
      <image:title>Home - Craft Beer, Rebranded Video Library</image:title>
      <image:caption>A series of companion videos diving into the topics, chapters and theory from Craft Beer, Rebranded.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa0bdad5b08610794526a99/1633794170160-5F6XJXTBB9S1IKE4EVMW/BeerBrandingTrends-Wide.png</image:loc>
      <image:title>Home - Beer Branding Trends Newsletter &amp; Podcast</image:title>
      <image:caption>The Beer Branding Trends Newsletter is a monthly collection of field notes covering trends, currents and actionable advice from the front lines of beer branding.</image:caption>
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      <image:title>Home - Craft Beer Branding Guide</image:title>
      <image:caption>The Craft Beer Branding Guide (2017) is our popular handbook for breweries-in-planning to work through their positioning and brand strategy ahead of launch.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa0bdad5b08610794526a99/bb6effc6-84a2-49a5-9c16-fc652277b3ac/BeyondBeerHandbook.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>The Beyond Beer Handbook</image:caption>
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  <url>
    <loc>https://www.isaacarthur.com/speaking</loc>
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    <priority>0.75</priority>
    <lastmod>2021-04-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa0bdad5b08610794526a99/1604600557183-FWJLU5942YA6199D047D/Rebrand.png</image:loc>
      <image:title>Speaking - Craft Beer Professionals Fall Virtual Conference Webinar</image:title>
      <image:caption>Evolution vs Revolution: How to Rebrand your Brewery without Confusing your Current Fans (October 2020)</image:caption>
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      <image:title>Speaking - 2020 Craft Brewers Conference</image:title>
      <image:caption>Using Science to See What Packaging Works and How Your Brewery Can Sell More Beer (June 2020)</image:caption>
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      <image:title>Speaking - Brewbound Podcast</image:title>
      <image:caption>How to Rebrand without Upsetting Your Customers</image:caption>
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      <image:title>Speaking - Central Pennsylvania Creative Professionals</image:title>
      <image:caption>Branding Beer: A Journey Through the Craft Beer (&amp; Design) Boom (April 2021)</image:caption>
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      <image:title>Speaking - California Craft Brewers Conference</image:title>
      <image:caption>A Designer &amp; A Lawyer Walk into a Brewery: A guided conversation on creating and protecting a compelling brand (May 2019)</image:caption>
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      <image:title>Speaking - Craft Beer Marketing Awards Podcast</image:title>
      <image:caption>Fun conversation on beer branding</image:caption>
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      <image:title>Speaking - Ontario Craft Brewers Conference</image:title>
      <image:caption>Crash Course in Craft Beer Branding (October 2017)</image:caption>
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      <image:title>Speaking - Drink Culture Podcast</image:title>
      <image:caption>CODO Design &amp; Big Lug Brewing</image:caption>
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      <image:title>Speaking - The Packaging School Podcast</image:title>
      <image:caption>Using Science for Craft Beer Packaging</image:caption>
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      <image:title>Speaking - Drink Culture Live Show</image:title>
      <image:caption>Covid &amp; Craft Beer</image:caption>
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      <image:title>Speaking - Podcasts, Conferences &amp; Webinars</image:title>
      <image:caption>I swear less now that I have children. Which is nice.</image:caption>
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      <image:title>Speaking - Craft Beverage Expo</image:title>
      <image:caption>Using Brand Architecture to Scale Your Business (December 2020)</image:caption>
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